Multiple Personalities

Opus has never claimed to be the clichéd “home away from home”. Unless of course your bathroom at home has floor-to-ceiling windows overlooking the street. I like to compare Opus to “a cool friend’s apartment”, a phrase I appropriated from one of our frequent guests. It captures the hotel’s residential feel and some key design elements.

When I first heard that the hotel’s interior design team, led by the brilliant Robert Bailey (formerly of Architectura, now Stantec), was planning five guestroom décor schemes and 16 layouts, I thought they were crazy. With only 96 rooms, where was the economy of scale? They also planned to paint rooms red, blue, green and yellow. Colours? What about the official colour of every hotel room ever built: beige? They also casually mentioned that some rooms would have windows between the bathroom and bedroom – but no blinds, just a translucent sheer. I managed to win that battle by reminding them that some people travel with their grandmother. But the other design elements remained.

The hotel’s unique design features have made it fun to give tours. What I didn’t anticipate were the clever marketing opportunities the décor schemes presented. For inspiration, the design team created five fictional characters to represent the hotel’s typical guests, and then built rooms around them. Colours, fabrics and furnishings were selected to evoke the diverse lifestyles these personalities represented.

Think of these characters as a friend you’re coming to stay with. If you choose Susan, you’ll get a “stylish and sophisticated” blue room with curvy lamps and sexy fabrics. Susan’s a fashionista from Toronto who’s into the “see and be seen” scene. You’ll also find a selection of CDs and books to match her refined tastes (think opera, Dido and high fashion). After all, what do you do when you stay at a friend’s? You check out her CD collection and snoop through her bookshelf. Maybe you raid the fridge. But be forewarned, it’ll cost you at Opus. Just don’t steal anything like, say, towels or bathrobes or she might not invite you back.

If you’re feeling more uninhibited you’ll probably want to hang out with Billy. He’s a musician-filmmaker from London and his “artful & eclectic” room features lime green walls, whimsical art and faux rabbit-fur ottomans. Billy’s CD collection reflects his love of classic rock (think Kravitz and U2), whereas his books reflect his spiritual side (Ommm). Billy’s a party boy, so be prepared for a long night. Just don’t disturb Bob & Carol; they go to bed early. Bob’s a high tech exec and Carol’s journalist and they’re from San Francisco. Their “tony & traditional” yellow room leans toward comfort and conservative design. They’re not boring, they’re simply more mature and cultured. Oh, and Bob gets a lot of headaches. The CDs and books in this room reflect their fondness for jazz, classical music and higher learning.

Just down the hall you’ll find Mike, a doctor from New York who represents the convention traveler who breaks away from the crowd. His “modern and minimalist” room features cranberry-red walls, contemporary furnishings and edgy photography. Mike likes to dance to the divas and his leisure reading is decidedly non-medical, so be prepared for a blessedly superficial stay. But don’t get the wrong idea, ladies – sometimes Mike travels with his “friend” Steve. Upstairs in the penthouse suite you’ll find Dede, a method actress from Los Angeles and our resident drama queen. Her “daring & dramatic” suite features taupe walls, faux-fur fabrics and provocative art. Her taste in music is diverse but leans toward hip hop. She’s not much of a reader, but occasionally flips through books if there are lots of pictures. If you choose to hang out with Dede, be prepared to binge and splurge.

When Opus opened in 2002 we sent out a casting call for these characters and featured them in a photo shoot (see Billy above) and at our opening party. We’ve since tried to retire them, but people won’t let us. The concept of choosing a room to match your personality (or mood) captures the imagination. The media has written loads of stories about Mike and his friends. Currently, the characters are moonlighting as concierges in our Lifestyle Concierge program: you choose the personality that best suits your lifestyle and they tell you their favourite places to shop, dine and play in Vancouver.

What does the future hold for the Opus personalities? After almost five years, a few nips and tucks are in order. As we introduce new colours, fabrics and furnishings in our guestrooms we’ll update their profiles. Maybe Billy’s evolved into a Bono-like character who uses his fame for charitable causes. Maybe Susan’s career in fashion has taken off and she’s now alarmingly similar to Anna Wintour. As for Bob & Carol, rumour has it that Carol filed for divorce after catching Bob in Mike’s room. And Dede? Undoubtedly she shaved her head, did a stint in rehab and is building an orphanage in Malawi. We’re also planning to bring the characters out of the bedroom and into Opus Bar, where we’ll be featuring a martini inspired by each personality.

The possibilities are endless. One thing I know for sure, the Opus personalities have checked in for the long term, and they’re looking forward to welcoming lots more guests. I’d love to hear which personality you identify with most. And check out CBC’s recent story on the Opus personalities.

The Cream In My Coffee

In our relentless pursuit of world domination, right on the heels of assuming control of Elixir and Opus Bar, last week Opus management took control of Café O. Until now, this sunny northeast corner of the building was leased to a third party. It’s earned a reputation for making a mean cup of coffee, but one of the baristas was, well, kind of mean. A tad overzealous in his love for coffee, he has chased guests out of the café for being so barbaric as to ask for – gasp – cream with their coffee. His passion was admirable, but his service tactics didn’t quite fit in with the rest of the hotel.

Vancouverites can be funny about coffee. “I've never seen so much coffee in all my life,” Bette Midler once commented during a performance in Vancouver. “The whole town is on a caffeine jag, and still nothing gets done any faster." I myself love coffee, but I’m far from a purist. Afraid to confess that I too like a bit of cream in my coffee, I used to bypass Café O and skulk over to Starbucks. Now I can simply pop upstairs without fear of reprisal.

We had less than two weeks to organize the seamless transfer of Café O into our hands, with no downtime in between. Admittedly, I was not thrilled at the prospect of taking over a coffee shop while still consumed by new responsibilities in the restaurant and lounge. I secretly feared we wouldn't be able to recruit staff in time for opening and I'd be pulling shifts behind the counter. Imagine a barista who secretly wonders what’s really so bad about instant coffee.

It’s times like this when I really appreciate the value of great staff. Over the years we’ve assembled a crack team at Opus. I respect each employee so much I could spend hours raving about them, but I’d never want to single one out over another. Amazingly, quite a few of us have been here since day one and are celebrating our fifth anniversary this year. The occasional live one gets away, but our goal is to “trade up” – to find an even better replacement. In taking over management of Elixir and Opus Bar we snagged three big fish: Leonard, an outstanding director of food & beverage; Michael, a highly experienced restaurant manager; and Annabel, a respected local publicist. Working with existing talent, these individuals will no doubt bring great things to Opus.

Okay, okay, I know I’m being really boring. But allow me a sentimental moment and I promise to return to wedding day relocates, make-up smearing drag queens and celebrity meltdowns on my next post.

On its first day of operation Thursday, Café O pulled in a staggering $83 in revenue. Why waste everyone’s time when there are much greater returns in other departments? Because every department at Opus, large and small, is a critical part of the experience.

Next time you’re in Yaletown I invite you to swing by Café O, Elixir or Opus Bar to check us out. Now that we manage every inch of this building I guarantee you’ll experience even better service, a renewed optimism among staff and a sense of warmth and freshness everywhere. And if you want cream in your coffee, it’s totally okay by us.